So often, digital marketers get caught up in the day-to-day demands of a large client base. At one point during my time at a big digital agency, I was managing 16 different clients; some days, I would speak to all of them, and have to fight fires for each one!
In this presentation, I advocate that all clients are NOT created equal. Using an exercise I call "Client Charting," I propose a methodology for better understanding your client portfolio, communicating priorities to your team members, and, most importantly, how to best spend your time to grow that portfolio.
What strategies are you using to better communicate with your clients? How are you communicating with your team, so they best understand how to prioritize?