Comparing Digital Experiences Online: KeyBank vs. Huntington

As a small business owner, I recently went through the challenging experience of choosing a small business banking account. Here in Cleveland, there are really two main choices: KeyBank and Huntington. I know there are other banks that would love my business, but I really wanted access to a physical branch, and these are the nearest branches to my house; in addition, these two banks have strong records of philanthropic involvement, and I want to support them!

So, which had the better online digital experience? Check out the SlideShare below for a complete analysis of the digital marketing of these two banks. You'll see that they both leave something to be desired when it comes to digital marketing and user experience. Just because it's the financial sector doesn't mean that it has to be boring! I hope these two banks will take my suggestions and improve their financial digital marketing.


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